Blockbuster LLC, known as Blockbuster Video, was an American video store franchise, specializing in movie and video game rentals through physical stores, mail-order services and video on demand.
The client needed to increase sales of NFL products in its stores during the Super Bowl 50 campaign, as well as to generate an online dynamic during the final game.
The client proposed to create a 2D video game in alliance with Lego®, in which for each purchase of NFL® products and other snack brands in the store, a code was generated that players could register in the video game to help their team win games. The dynamic consisted of having the player select a play, and the ball would advance until a touchdown was scored. The player who generated the most points in the videogame would win an autographed t-shirt of his favorite team.
