EA Sports and Blockbuster needed to create a dynamic to increase sales of the Fifa (soccer) game in stores, which would allow them to have more pre-sales of the game a month before its launch.
A nationwide Fifa tournament was proposed, in which only those who had purchased the new Fifa in pre-sales could participate. When making the purchase in store, a unique registration code was included in the ticket so that they could register and be able to play and generate statistics.
