We worked on the design and development of the website, along with the content and social media strategy during the first two years of the program. We created blog content with SEO and social media content, providing people in Mexico with tips and news about safety in the country, helping them stay safe on the streets by learning different personal care techniques.
– Daily content was generated for publication on Facebook, Instagram, and Twitter.
-We wrote blog posts that were shared on social media and simultaneously helped to organically position the website in search engines.
– A landing page was created for those interested in the program to sign up and request information.
– A monthly report of results and reach was delivered, along with improvement strategies for the campaign.
– The creation of a podcast was proposed.
