We worked on the design and development of the website, along with the content and social media strategy during the first 2 years of the program. We created blog content with SEO and social media content, providing people in Mexico with tips and news about safety in the country, helping them stay on the streets by learning different self-care techniques.
– Generated daily content for posting on Facebook, Instagram and Twitter.
– We wrote blog posts that were published on social networks and at the same time, helped to position the site organically in search engines.
– A landing page was created so that those interested in the course could register and request information.
– A monthly report of results and reach was delivered, as well as improvement strategies for the campaign.
– We proposed the creation of a podcast.
